Online franchise retailing of designer furniture products in the Middle East.

Life Interiors is a Dubai and Australian based design, import studio and online retailer focused on delivering fashionable, contemporary furniture to style-minded customers.

When Life Interiors Australia decided on expanding its operations to the Middle East, it partnered with ORMEA to bring the franchise into the region and launch an Online Retail storefront to target customers directly with its unique designer furniture products.

Unique solution:

ORMEA completed the initial franchise development and consulting for Life Interiors Australia, and launched the brand Online in the Middle East through an Ecommerce website http://lifeinteriors.ae

ORMEA manages all aspects of the franchise in the region right from website development and product procurement to logistics and order fulfillment. Life Interiors benefits from ORMEA’s franchise experience, local expertise and product know how to see huge benefits in building its brand online in the Middle East.

Now, with strong financial performance and a “hot” prospect for growth, ORMEA is truly excited to watch this brand grow and prosper due to its contributions.

Project Scope

Online Franchise Development
Ecommerce Retailing
Franchise Management in the Middle East

Website Unique Features

  • Magento Ecommerce platform.

  • CMS system for managing and updating products .

  • Custom module development.

  • Integration with Netsuite ERP, Payment Processing and Logistics.